Social media is one of the best channels available today for a business to get the word out about their services and products. It is concise, succinct and enables businesses to interact directly with their target audience in ways that were impossible less than a decade ago. As social media continues to evolve, the enormous marketing and branding potential is becoming more specialized than ever. To run an effective social media campaign, it is crucial to utilize a skilled professional when posting and interacting with your audience.
Here are five important reasons why effective writing can help your business achieve a successful social media presence.
1. Social Media caters to short attention spans.
Twitter limits their tweets to 140 characters for a reason. Social media caters to people who want to digest tons of information as quickly as possible. When a user’s feed is full of brief, rapid-fire updates from their closest friends and liked pages, they will likely skip over your long-winded media post in favor of a brief, easily digested tidbit. Although some posts will undoubtedly warrant a longer explanation to get the point across, it’s best to keep it as brief as possible. A skilled writer can take a large idea and boil it down into a bite that will pique your audience’s interest amongst the sea of information.
2. You only get a few chances each week.
In the social media realm, there is a fine line between being informative and being annoying. Studies have shown there is a finite number of weekly posts needed to attain optimal engagement from your audience. The fewer the posts, the more valuable each one becomes to the big picture of social engagement. Entrusting a qualified writer to create them is the best way to ensure every interaction you have with your audience is engaging and appropriate.
3. Hashtags are important.
If the social media realm is the data stream of the world, hashtags are the filing cabinet. Each time someone makes a post containing a particular hashtag, it is catalogued in a stream of other posts containing that same tag. This allows users searching for relevant content to find it easily. An experienced writer will integrate suitable,trending hashtags into your posts to help expand your audience to include the right people.
4. Your social media presence is part of your image.
Consistency in brand image is crucial to any company. One slip-up, especially in social media, and you’ve diluted it in your customer’s eyes. A skilled writer can implement the best communication practices and ensure your voice is unwavering across each of your marketing efforts.
5. Your time is valuable.
Running a business requires focus, drive and dedication to make it a successful. If managing an effective social media campaign sounds like a big job, that’s because it is. Adding a skillful writer to your arsenal of business tools will not only free up your time to focus on what you do best, it will also provide reassurance that your online presence is always at its best.